Graphic Design Online Platform
Role: Lead Product Designer (End-to-End)
Led end-to-end UI/UX design from user flow mapping to a design system (UI kit).
Project description
Graforma is a Canva‑like online graphic editor for the Russian market, built under a very tight MVP deadline. Users can create, edit, and export designs directly in the browser. The goal was to deliver a simple yet powerful tool for everyday design tasks without a steep learning curve.
Competitors
I investigated not only direct competitors
but also video editors to see best ways for editing any content..
We selected Canva and Flyvi as the best reference.
Interface
Editor. Left Sidebar. Layers and Comments&
Design System
UX Research & Post‑Launch Improvements
After launch, product work never stops. We continuously analyze improvements together with product managers. Below is an example of how we approached a specific UX question:
Outcomes
Drove designs by analysis of both direct and indirect market players, ensuring a strategically positioned product.
Designed and delivered a full MVP from scratch in just 2 months, transforming the concept into a functional, user-ready product.
Validated design effectiveness through strong early traction, achieving over 35,000 unique monthly users at launch.