Graphic Design Online Platform

Role: Lead Product Designer (End-to-End)

Goals: to creat a graphic design editing platform online for Russian market. I quickly checked the main competitors to see what they offer and then I designed the MVP interface under a very tight deadline.

Check Figma

Project description

Graforma is a Canva‑like online graphic editor for the Russian market, built under a very tight MVP deadline. Users can create, edit, and export designs directly in the browser.

Competitors

I investigated not only direct competitors
but also video editors to see best ways for editing any content..
We selected Canva and Flyvi as the best reference.

Interface

This is the main editing window. The user is creating a poster. The left sidebar shows templates and the user can select any of them. The user can also upload images into the template, add custom text, and include graphic elements like shapes or icons

Layers

Here a user can select layer and edit it with some tools.

Text editor

Comments

Design System

I always create clear, well-structured UI kits, which helps developers implement designs smoothly — with almost no follow-up questions.

UX Research & Post‑Launch Improvements

After launch, product work never stops. We continuously analyze improvements together with product managers. Below is an example of how we approached a specific UX question:

Should the user's last action in the story block be placed at the top or at the bottom?

Outcomes

Competitor Strategy

Drove designs by analysis of both direct and indirect market players, ensuring a strategically positioned product.

Fast MVP Delivery

Designed and delivered a full MVP from scratch in just 2 months, transforming the concept into a functional, user-ready product.

Market Validation

Validated design effectiveness through strong early traction, achieving over 35,000 unique monthly users at launch.