Photo Editor (App iOS)
Role: Senior Product Designer (End-to-End).
Led end-to-end UI/UX design from user flow mapping to a design system (UI kit), fully compliant with Apple App Store guidelines.
Description
Executed a seamless App Store submission with zero critical bugs or rejections, confirming exceptional design quality and technical alignment.
Delivered a robust UI Kit in Figma, ensuring development efficiency and consistent visual execution across all features.
Conducted in-depth competitor analysis (Snow, InShot) to identify and integrate best-in-class UX patterns for core functionalities like sky replacement and background editing.
Fostered close collaboration with Product Management and Engineering teams to balance user needs, business goals, and technical feasibility for a successful pre-launch product.
Competitors
I investigated not only direct competitors
but also video editors to see best ways for editing any content..
We selected Snow and InShot as the best reference.
Interface
Home page. Settings. Subscriptions
Editor
All instruments. Colour correction. Filters. Cropping. Focus. Replace Background. Sky replacement. Retouch
Design System
Colours, icons, typography, elements.
Onboarding
The onboarding flow presents a scrollable slider showcasing the app's core features. Users can swipe through the slides, giving them full control over their first experience.
Outcomes
The app passed the App Store review on the first submission, reflecting the high quality and cleanliness of the design and its full compliance with HIG standards..
Delivered a fully functional MVP in a short timeline by conducting an in-depth competitor analysis and integrating their key strengths into our product strategy.
The app maintains a high rating on the App Store with consistently positive user reviews, reflecting strong product quality and user satisfaction.