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Photo Editor (App iOS)

Role: Senior Product Designer (End-to-End).

The goal: build a photo editing app for the international market. I analyzed all direct and indirect competitors to define the product strategy, then designed a clean accirding iOS standards (HIG).

Role: Senior Product Designer
(End-to-End).

Led end-to-end UI/UX design from user flow mapping to a design system (UI kit), fully compliant with Apple App Store guidelines.

Check Figma

Competitors

I investigated not only direct competitors
but also video editors to see best ways for editing any content.
We selected Snow and InShot as the best reference.

Challenge:

High competition and unclear product uniqueness.

We needed to move fast: analyze the competitors, define a visual style for the MVP, and build it with the standard tools users already expect

Run user research to decide on the product direction with the PM.

Competitors

I investigated not only direct competitors
but also video editors to see best ways for editing any content.
We selected Snow and InShot as the best reference.

Interface

The home screen keeps things simple — users land directly on their project list. If they haven’t created anything yet, they see a placeholder and buttons that invite them to either take a photo or pick one from the gallery.

Below are a few screens, including a promo page. (You can explore the full design in Figma)

Editor

In a short timeframe, our team delivered a clean MVP with a solid design. From my side, I created a clean, standard interface following industry norms — intuitive and familiar to users. The goal was to make the flow feel natural and self-explanatory, without the need for onboarding or tooltips.
Check out the main user flow (instruments) below of Editor👇

Design System

I always create clear, well-structured UI kits, which helps developers implement designs smoothly — with almost no follow-up questions. The app passed App Store review on the first submission, confirming the design's clarity and compliance with HIG.

Onboarding

The onboarding flow presents a scrollable slider showcasing the app's core features. Users can swipe through the slides, giving them full control over their first experience.

Outcomes

Fast MVP

Delivered a fully functional MVP in a short timeline by conducting an in-depth competitor analysis and integrating their key strengths into our product strategy.

Clean Design

The app passed the App Store review on the first submission, reflecting the high quality and cleanliness of the design and its full compliance with HIG standards..

High Rating

The app maintains a high rating on the App Store with consistently positive user reviews, reflecting strong product quality and user satisfaction.